Charting the Online Revolution

Journalism.org published a PEJ Roundtable Charting the Online Revolution

Robert Cox: If I were running a traditional news outlet I would be looking very closely at Technorati, Backfence, Pegasus News, Westport Now, iBrattleboro, MSNBC, The Greenboro News-Record, and other innovators. I would look to adopt those tools and methods that can be technically integrated into my existing news site without huge development costs, staffing a citizen media group within the news organization and enlisting the help of “outsiders” in the form of blogger/consultants primarily so I can understand my new “neighbors” in the blogosphere. I would certainly want to make sure I understood the “neighborhood” before venturing out into it and avoiding the kinds of mistakes the L.A Times made with their Wiki.